Aaron “ATLAS” Neal is an accomplished Entertainment Technologist and Educator, currently serving as the Chief Product Officer of Echo. With over a decade of experience in both the entertainment and technology industries, Aaron has built a reputation as a visionary in harnessing technologies to solve some of the most pressing challenges faced by creatives today. Aaron’s journey into the realm of Entertainment Tech began after his time at Norfolk State University, where he quickly established himself in the music industry, working as an audio engineer, music producer, and songwriter for artists from around the world, including the UK, Canada, Germany, Nigeria, and Ghana. However, a pivotal moment in his career occurred when he discovered unclaimed royalties from his own music in foreign markets. This revelation sparked a profound shift in Aaron’s focus, driving him to explore solutions that could address the widespread issue of unclaimed intellectual property in the music industry. This quest led Aaron to the world of Blockchain technology, where he recognized its potential to revolutionize the way creatives manage and protect their work. As the CPO of Echo, Aaron now leads the development of innovative Web3 solutions designed to empower artists. His work at Echo is a culmination of his extensive experience co-founding multiple Entertainment Technology companies and his deep commitment to bridging the gap between technology and the creative community. Aaron is passionate about educating young entrepreneurs, aspiring music industry professionals, small businesses, and creatives on the transformative power of Web3 technologies. He believes in the potential of these tools to create more equitable opportunities within the music industry and beyond, fostering stronger connections between companies and their audiences. At NOLA MusiCon,  Aaron will share insights from his extensive experience at the intersection of entertainment and technology, offering a unique perspective on how emerging technologies can be leveraged to create lasting impact for artists and their communities.