Axel Rosa (LOLA), is the Founder and Artist Manager at South 25 Entertainment, an independent record label dedicated to elevating local Latin talent in the music industry. With degrees in Entertainment Business from Full Sail University, Axel has gained valuable experience through internships with Live Fast Entertainment and a partnership with VIVA NOLA Magazine, connecting artists to the vibrant New Orleans music scene. He has attended Billboard Latin Music Week and Premios Tu Musica Urbana, showcasing his commitment to the industry. As a sponsor for Dominican NOLA Fest and the Dia de los Muertos Festival, Axel actively supports cultural events while also serving on the Board of ECCO Community Center. Recently invited to join the Memphis Chapter of the Recording Academy (Grammys), he is passionate about empowering artists and helping them achieve their dreams in music while also being able to monetize.