Gerard Longo is the Founder/CEO of Underground Music Collective (UMC), a Nashville-based educational and multimedia platform serving the music industry and independent creatives, everywhere. For more than a decade, UMC has impacted thousands of musicians, creatives, and industry stakeholders through multimedia content, live music experiences, and the UMC Academy artist mentorship program.

Gerard spearheads UMC’s collaborations with local, national, and global brands, including Universal Music Group, Red Bull, the Tennessee Titans, Creative Artists Agency, Liberty Tax, the Nashville Area Chamber of Commerce, ArtsQuest, Helping Our Music Evolve, and Redfin Real Estate. Gerard’s work has been featured across major media outlets including iHeartRadio, Fox News Digital, and MusicRow Magazine; and UMC has been invited to attend and/or cover major events and festivals across the U.S. and Canada, including Nashville’s Big Bash, AmericanaFest, ForbesBLK, Musikfest, and many more.