How do you implement interactive AR in the touring and destination-based experience space? Join David Benjamin De Cristofaro as he shares his experience developing an interactive Augmented Reality fan experience for U2 to connect with their fan community, as well as programs for the top acts in music. He’ll share the latest market cases of digitally enhanced and interactive and mixed reality VIP and merch experiences for fans on headliner tours, as well as how he and Immerse Lab founder Evgeniy Mandelschtam creative studios’ worked together to integrate XR for U2’s Las Vegas U2:UV performances and current immersive concert film runs at The Sphere, and launch of their new single, "Atomic City”!