Sierra Jordan joined Heavy Hitters as the Administrative Assistant in the summer of 2022. Sierra studied Audio Production at Howard University in Washington D.C. where she fostered her love and passion for music and its creation. Sierra served as the music director and programming director of her University’s radio station before returning to her hometown of Los Angeles, California.

She has continued to contribute to her passion by connecting with new artists and by creating and sharing playlists of all genres. In the summer of 2023, Sierra transitioned into the role of Sync Licensing Coordinator where she assists to provide service within music licensing, placements, writing camps, catalog management, social media and marketing, creative direction, and everything encompassing sync and administration. Sierra hopes to land placements that capture the essence of California and has plans to elevate the urban sound in television and advertisements.